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View Full Version : @Oleg and UBI:Marketing help offered



Doolittle81
10-07-2006, 12:51 PM
Please see this thread in the moviemakers forum. It involves the Marketing and subsequent Sales of SOW:BofB Offer to help (http://forums.ubi.com/eve/forums/a/tpc/f/65710358/m/4541085984)

Some people believe that there is room for improvement over the marketing and sales/distribution of IL2 and FB and PF. Many threads have been written over the last few years about how the "other" Flightsim guys successfully advertise and market their products (even when the product is MicroCr&p!)

We want SOW:BofB to be a huge financial success; If it is not marketed correctly and enthusiastically using all resources/tools available to you, then you'll be limiting yourself to the dedicated hardcore FB-PF market segment who are already standing in line to Buy!

If your marketing promo videos are lame, you won't bring in more customers.

Doolittle81
10-07-2006, 12:51 PM
Please see this thread in the moviemakers forum. It involves the Marketing and subsequent Sales of SOW:BofB Offer to help (http://forums.ubi.com/eve/forums/a/tpc/f/65710358/m/4541085984)

Some people believe that there is room for improvement over the marketing and sales/distribution of IL2 and FB and PF. Many threads have been written over the last few years about how the "other" Flightsim guys successfully advertise and market their products (even when the product is MicroCr&p!)

We want SOW:BofB to be a huge financial success; If it is not marketed correctly and enthusiastically using all resources/tools available to you, then you'll be limiting yourself to the dedicated hardcore FB-PF market segment who are already standing in line to Buy!

If your marketing promo videos are lame, you won't bring in more customers.

Wtornado_439th
10-07-2006, 02:35 PM
Do like Microsoft go in any store that sells computer games and CFS3 is there on the shelf to be seen.

You can easly purchase it still.

You can't sell what you don't have.

Mysticpuma2003
10-07-2006, 04:20 PM
See, it's just typical of the UBI advertising machine.

There are some top movie makers out here who would love to get their hands on just this 'demo' version. We could do so much more to publicise how the new graphics would benefit the game dynamic. To show how good it really is, but as usual, and as happened before, some guy at 1C, puts a quick mouse-pan around the plane, with very little thought of how to make it dynamic, then says "look at me, I'm a great game!"

Well 1C, you're not. You're not good at promo videos, and you should embrace the people who love this game, and would be quite willing (for free) to put a 'real' movie together to show off how good it really is!

C'mon 1C/Ubi, get your act together and let us show the video games/ Simulation community, just how great this game really is.

(Prepare for deaf ears, and words falling on stoney ground....again!)

Choctaw111
10-07-2006, 06:37 PM
What really makes me angry is that no one from UBI will probably even read this thread and even if they do they will not care. I hope that someone will prove me wrong I really do. Look at the promo vid that we are referring to in this thread. Why was it never even posted on this UBI website? Your guess is as good as mine. Basically the only way to get any information about SoW:BoB is to already be privy to its existance. Those of us who are already diehard Il2 fans know about Storm of War. But what about those who are not? Does UBI want to draw in some new interest or what? There are a lot of gamers out there who would love this kind of thing but do not even know that it exists or even that Il2 exists. Someone needs to get on the ball here and I for one am not afraid to say that. There have been a lot of complaints around here lately about how things have been handled for a long time with Il2 and now with Sow:BoB. We are a minority in the gaming community because that is exactly how UBI has made it for us. They have made us a minority. Sales for Il2/Pacific Fighters could have been much higher if things would have only been handled differently/better. I would hate to see UBI make the same mistake for BoB as it seems they have already been doing. Please stop doing things this way and start doing them the right way UBI! Let the people know that SoW:BoB is out there and let them see it in all of its glory even if it is only in the Alpha stage! Don't be a bunch of bumbling fools and let this one slip through your fingers also...

Doolittle81
10-07-2006, 08:43 PM
I just had a thought, a revelation...

The average FB-PF community member/customer is in his/her 30's. The poll on these UBI forums reveals that 60% are over 30; 30% are over 40; and 10% are ancient being over 50; some are old enough to be retired!! This should lead one to believe that it is almost a certainty that MANY of these people have some very considerable Experience in the world, in business, in management, in marketing of products,in a variety of associated fields....and they all want FB-PF (and soon SOW:BofB) to succeed!!

This is a totally untapped FREE resource pool for 1C and for UBI. Think about it: From earlier documentation accompanying the IL2 and/or subsequent products, it was noted that the UBI "IL2-FB-PF Marketing team" consists of approximately three individuals, all of whom are certainly very well meaning and have gained experience, of course, as the IL2 series has progressed. It's disappointing, though, when it seems that certain marketing mistakes made with IL2 were seen again, being repeated, with FB marketing and with PF...and may again be showing up with the upcoming "Golden DVD".....and out in the not-so-distant future is the marketing challenge of SOW:BofB.

The question is, why does this UBI team continually, year after year, ignore the help offered again and again by such an experienced pool of knowledgeable people? We aren't 14 year-olds playing FPS games on our Xboxes.

It's such a waste of FREE talent...and makes no business sense whatsoever. There is a Golden Opportunity at hand to make SOW:BofB the huge success we all want it to be. Hopefully that opportunity won't be squandered.

All we want to do is help.

imho.

csThor
10-07-2006, 10:32 PM
You fail to realize that all companies (no matter which branch and product) are wary of letting outsiders into their "holy halls". I know a lot of movie makers are very professional in what they do, but the fact remains we all are just simulation fans! Ubisoft's marketing was a big let-down no doubt about it, but expecting them to turn around 180? and let "someone" into the secrets is an amusing thought.

Mysticpuma2003
10-08-2006, 03:14 AM
Ok. Give me three spitfires, ten stukas, a couple of boats,a convoy of trucks with outriders, radar stations, overcast clouds and the white cliffs.....and I'll put a d.a.m.n sight better video together than the UBI marketing team ever will!

So bloody frustrating when they say 'look how good our game is', and then let a creatively impaired individual loose on it to make a promo demo!

Gah!

http://forums.ubi.com/images/smilies/35.gif

Recon_609IAP
10-08-2006, 07:00 AM
Do you mean like using proper english in demo's and correcting spelling mistakes?

I think that would be a good start http://forums.ubi.com/groupee_common/emoticons/icon_smile.gif

Bearcat99
10-08-2006, 08:44 AM
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by Doolittle81:
I just had a thought, a revelation...
The average age of FB-PF community members/customers is something like mid 30's. There's a poll somewhere on these UBI forums that reveals that statistic. </div></BLOCKQUOTE>

Who we are. (http://forums.ubi.com/eve/forums/a/tpc/f/23110283/m/114103926/p/1)

vonSpinmeister
10-08-2006, 09:19 AM
Video was nice but not all that enticing. Nothing against Oleg and team, but if the sim has Ubi's lovely copy protection in it like SHIII did, many won't even go near it, let alone buy it.

Bearcat99
10-08-2006, 09:32 AM
I thought it was nice.. I think they co centrated too much on the weather effects.. but it looked pretty good to meif you consider that this movie was made with a beta.... I like the fact that it still has that 1C look to it..... I couldnt tell if the whole scale thing with the objects down low was tweaked to look more realisatic or not. I think we will all be pleased.... well not all of us of course.... but most of us. Ill still be flying FB though.. at least until the series moves a little farther East.

Dunkelgrun
10-08-2006, 11:15 AM
C'mon Bearcat, come and be one of the Few. Or even one of the other lot on the other side of the Channel. http://forums.ubi.com/groupee_common/emoticons/icon_wink.gif

As for the vid, fairly horrible apart from the clouds. It wasn't even a MkI Spit; just one we already have in FB.

I tried helping 1C:Maddox with BoB as soon as it came out; yes, Oleg was enthusiastic, but their lack of anyone that fluent in both Russian AND English and the total disorganised way they went about it all meant that ultimately it led to nothing.
I could only ever have added a small input to the sim; there are literally hundreds of very talented chaps out here who could have had a major input. Without major cost to 1C either; most of us are willing to help simply to see the game that we want realised as good as it can be.

Oh well, back to the spelling mistakes http://forums.ubi.com/groupee_common/emoticons/icon_frown.gif.

Cheers!

Tater-SW-
10-08-2006, 11:35 AM
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by Recon_609IAP:
Do you mean like using proper english in demo's and correcting spelling mistakes?

I think that would be a good start http://forums.ubi.com/groupee_common/emoticons/icon_smile.gif </div></BLOCKQUOTE>

^^^^ Yeah, that would be a great start.

Here's a simple idea, when they decide to put text in a movie, type it all out in something like Word FIRST, and run the spell checker on it, then print out the corrected version and retype it into the movie (assuming you don't have the ability to cut and paste).

tater

Doolittle81
10-08-2006, 12:05 PM
Seriously....Check out the Wikipedia discussion of NIH: The Not Invented Here syndrome.

Here's the heart of that discussion of that syndrome which so routinely hurts many corporations:

<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Not Invented Here (NIH) is a pejorative term used to describe a persistent corporate or institutional culture that either intentionally or unintentionally avoids using previously performed research or knowledge because the research and developed knowledge was not originally executed in-house...

...In many cases, Not Invented Here occurs as a result of simple ignorance, as many companies simply never do the research to know whether a solution already exists. Also common, however, are deliberate cases where the organization's staff rejects a known solution because they don't take the time to understand it fully before rejecting it; because they would have to embrace new concepts in infrastructure or terminology; because they believe they can produce a superior product; or because they would not get as much credit for finding an existing solution as inventing a new one.

</div></BLOCKQUOTE>

To avoid the negative impact of NIH, it is up to the senior executives/leaders in an organization to keep their eyes on the horizon, above the bureaucratic slogging in the mudfest of trench warfare below (to wit, the short-term self-interests of the organization's mid-level managers and employees).

Oleg is senior enough in the total operation of 1C/UBI/SOW:BofB to exert such senior executive influence upon the UBI marketing team....to prevent the NIH syndrome from continuing to be an obvious detriment to the potentially huge Success of SOW:BofB....(that's Financial success to which I refer)!!!

Doolittle81
10-08-2006, 12:47 PM
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by csThor:
....Ubisoft's marketing was a big let-down no doubt about it, </div></BLOCKQUOTE>Yes...and surely Oleg and others must realize that fact, and as involved Executives they should be aggressively taking extra-ordinary actions to ensure improvement with SOW:BofB.


<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content"> but expecting them to turn around 180? and let "someone" into the secrets is an amusing thought. </div></BLOCKQUOTE>
Not really so amusing. Admittedly, stopping on a dime and completely reversing course is usually not wise, nor required.....BUT, course correction is Essential in any endeavor. One must measure Performance against results, continually...then adjust procedures, and personnel, as necessary. Bureaucratic defenses will always stand in the way: "We can't do it any other way", "We can't let outsiders in, not even consultants", "This is the way it's always been done and is the tried and proven procedure", "That wasn't Invented Here" are excuses justifying the status quo, and when offered should sound alarm bells at the Senior executive levels.

Tater-SW-
10-08-2006, 01:00 PM
Corrected the typo http://forums.ubi.com/groupee_common/emoticons/icon_biggrin.gif

If I were writing copy for a product I would have checked it (I also wouldn't have been typing with a 3 month old in one arm)

tater

VMF-214_HaVoK
10-08-2006, 05:28 PM
+1

Doolittle81
10-10-2006, 12:33 AM
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by VMF-214_HaVoK:
+1 </div></BLOCKQUOTE>
Huh????

GL2
10-10-2006, 07:05 AM
If anyone in marketing is reading this, know that many of the best movies created using IL-2 and PF have been downloaded tens of thousands if not hundreds of thousands of times. MrVH, who created the film "I Promise" reported that he still gets over 10,000 downloads per month and that film has been out for well over a year. UBI was kind enough to give the filmmakers a forum, but there is a marketing gold mine there that could be tapped if UBI would work with a few of the better filmmakers. And it wouldn't cost UBI anything.

Snootles
01-22-2007, 08:57 AM
Yeah. At the very least, why doesn't Ubi set up a BoB website? Do they care that little about their products or developers? I guess if it's not Ghost Recon Advanced Shoot-em-up IV: Hey, We Took Everything That Made the Original Good and Replaced it With More Explosions, it doesn't warrant any buzz from the publisher.

Agamemnon22
01-22-2007, 04:08 PM
Totally agreed with you guys.

1C is staffed mostly be aviation enthusiasts, 3d people and researchers. There is noone there who is a specialist in promotion, and I absolutely believe that the folks best known for producing movies in their spare time should be put in charge of producing promo videos for upcoming 1C titles.

Incidently, this is a very common problem in small businesses that grow -- the entrepreneur is too focused on what it is he does to deal with the necessary aspects of the business.

However, Ubi is far from innocent here. They are the publisher, it is their job to make sure that the product can be delivered to those who want it. Downloading something from the french version of their store, something that can't be found through the search function of said store, and having to deal with half-*** delivery systems is NOT how its done.

Ubi obviously doesn't take Maddox seriously, and he should look for a new publisher if he can legally do so.

Sintubin
01-22-2007, 04:28 PM
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by Mysticpuma2003:
See, it's just typical of the UBI advertising machine.

There are some top movie makers out here who would love to get their hands on just this 'demo' version. We could do so much more to publicise how the new graphics would benefit the game dynamic. To show how good it really is, but as usual, and as happened before, some guy at 1C, puts a quick mouse-pan around the plane, with very little thought of how to make it dynamic, then says "look at me, I'm a great game!"

Well 1C, you're not. You're not good at promo videos, and you should embrace the people who love this game, and would be quite willing (for free) to put a 'real' movie together to show off how good it really is!

C'mon 1C/Ubi, get your act together and let us show the video games/ Simulation community, just how great this game really is.

(Prepare for deaf ears, and words falling on stoney ground....again!) </div></BLOCKQUOTE>

Hel yeah bro http://forums.ubi.com/images/smilies/25.gif

knightflyte
01-23-2007, 03:57 AM
I'd be quite happy to see one of our talented movie makers have a commercial on the History Channel.

Perfect Time would be during Dogfights. What better way to reach a target audience. Heck, their tagline for the show mentions something along the lines of: "like a video game but deadlier." (and the guy watching it is holding a console gamepad.....Aaaaargh!!!)

I saw Microsoft's FSX commercial on Dogfights and...... well talk about perpetuating the dork stereotype of flight simmers...... I thought it was horrible.

Now imagine a thirty second spot from from a talented movie maker. Flying low over the landscape in a squad or Hurricaines and the land suddenly drops away as you pass the white cliffs of Dover to reveal the channel and a huge formation of He 111s...............

If I was as talented as some of these film makers I'd do it for free.


I'm sure SOMEONE has adressed this to Oleg and co. Has he ever replied? And if so, what was his response?

Tbag_13
01-26-2007, 07:26 PM
Just take that hand!