What ubi does not understand is that in pc world the console marketing model aka DLCs don't sell(unless Q3 reports prove me wrong). People are not familiar with this and it seems (and is) a rip-off.
UBI needs to rethink the strategy for Homm6:
1) small part of DEV is focused on "keeping the lights on" aka fixing existing bugs and problems
2) majority of DEV resource focus on new content. In pc-platform this means big release (expansion-model) with respective price (50% of game price...100% of game price).
People will buy expansions if its full of content, new stuff, shiny things (and new factions) regardless of bad reputation and "terribad" start with Homm6.
Only console fanbois buy DLCs and pay 5$ to have your hero's hair turn from gray to red and other minor irrelevant crap.