Spyware in the game? WTF. This isn't myspace or some cheesy online flash game where you expect advertising up the @ss. When I pay for software I expect it to be free of spyware. The ad content is streaming and updatable, that eats up my gaming bandwidth. Even if it's almost unnoticible it's too much. Grr. Now, to be fair, I understand EA isn't the only game company headed this way, word is Ubisoft (dun dun dun!) has something similar in the works? EA has lost my $50. If this is the future of gaming I'll be playing BF2 a long time. It's wrong on priniple. FFS, The notice isn't even on the outside of the box so the consumer can make an informed decision, it's inside so you can't return it after you've opened your game. I've never had a problem with static ad placement in games, but streaming it in and monitoring the amounts of time players spend looking at them?