I like the disparity between Rob's work on frd.co.uk and Ubisoft's on hazegame.com. See the poll:
"Hmm, I'm not convinced the story is that important really".
Yeah what a natural sentence, that sounds like it came straight from the mouth of your archetypal shooter fan. That's sigworthy right there. And hey I'm just poking fun, Ubi's doing a good job on PR, but coming from how laid back the devs are to some of the obviously PR-polished stuff on there is kind of amusing.