Just because it is a fun game to play and gets high ratings does not necessarily make it the game Splinter Cell fans want to play. I for one liked the game, but I did not feel that it was a splinter cell game. Fans of halo keep buying the games because they like the games formula. They like its pace, its action and yada yada yada. It's what defines that game. Splinter Cell has been defined for years by the slow and steady stealth gameplay with the higher action climactic parts every now and then. It had very unique mechanics that kept me coming back. Thats the game I fell in love with and thats what I consider a splinter cell game. This is an entirely new game, and I for one think it should have been made as such. To me, Conviction, even though I thought it was fun, is not a splinter cell game. Just as Halo Wars is a game set in the Halo universe but not the Halo as we know it, Conviction is a game set in the Splinter Cell universe but not a splinter cell game. It is something completely new. Personally, I would like my old gameplay back. IMO Ubi's attempt to target people who did not like the old splinter cell games would have been best carried out by making a whole new game rather than taking the splinter cell game from what it has always been and what defines it and transforming into this.
Flaming may now commence.