I don't mind adverts in-game as long as they are done true to life, in SCCT they had Sam Fisher eating Airwaves, it got my little nephew asking what do they taste like and we brought some, now he and I like them. In GRAW for console there is huge boards with Axis on they are well done imo though I do hope they will advertise womens deodrants too. There is also adverts on the side of busses where you would expect to see them IRL none out of place that I saw. Those adverts I don't mind. It's when you see adverts advertising games like how Lockdown did for GRAW, I don't like that.
If done right like GRAW it could make the game pretty cool for each time you play I know some people don't like it I love it, it's not always about big things but little things like that.