Originally posted by FI_FlimFlam:
Currently it's easy to block them. But as soon as the majority of gamers start blocking them, then there will be another method of hooking into the servers.
Like it or not the advertising is here to stay. It's FREE EASY money for UBI. It's a recurring revenue stream after the inital sale of the game. They will continue to do it and perhaps refine in ways very similar to spyware/adware and some viri to keep users from blocking it. Then it will take a third party firewall or router based solution to block the known IP addresses for it. It will only get worse - just like those cheesy product placements in movies. It's easy money and UBI will take it (heck most developers/producers would).