Will the next Rainbow Six game have realtime streaming and changing ads in the game?
This is a concept that started with the release of the movie Top Gun on VHS. They placed a Pepsi ad at the begining of the movie and this allowed them to release the movie at $20 instead of $60-$70 as was the norm back then. This was a win-win...more people bought the movie and Pepsi got a ton of exposure.
With Lockdown, they placed changing ads in the game where they do not make any sense. The game was also a modified console game. They still charged the full $50 for the game and didn't pass on the savings to the consumer and didn't help the advertisers by selling more games... a lose-lose situation.
My opinion on this is that if UBI wants to put ads in games they would be better off either reducing the price of the game or greatly increase the content of the game. The ads should be placed in locations that make sense and not ruin the immersion of people in the environment.