~ "successful franchise - yannis mallet " ~ | Forums

[habid_m]

Late Wednesday afternoon a panel session, 'Franchise power: Understanding the DNA of the industry's greatest games' was held at this year's E3 to discuss successful franchises. And this was yannis mallet from ubisoft has say about their greatest game...


"Yannis Mallet, moderator Green pointed out that Prince of Persia was an interesting case of franchise revival, but then specifically asked about audience alienation when it came to the second installment in the newest Prince of Persia series, Warrior Within, and whether or not he felt that the franchise was damaged because of that.

Mallat counters: "It was done on purpose. We wanted a game that was very polarizing, we want to surprise the player. They say it's easier to keep a customer than to get a new one, but that has it's limits. We want people to talk about the game, in a mean way or a good way, just talk about it! Did we hurt the franchise? I don't think so. The gameplay was still there. Two Thrones was meant to unify the people who hated Warrior Within and those who liked it. We first had to revitalize the brand, so we had to make sure that Sands of Time was a very quality game... to finally answer your question; no."

The Ubisoft exec later added that the series was true to its source because: "The DNA of these games lie in three things: clever level design, intense fighting, and storyline. That's what we brought over, and we wanted to prove that what worked fifteen years ago will work today. The rest is just packaging. We chose to use the DNA of the brand itself ."

[DarK_PhoeniX_22]

ww was in my opinion one of the best games ever made & that made me love pop series even more

for t2t,they were united but it was particularly to criticise


nice find

[Nova619]

I gotta agree with you Dark_Phoenix, Warrior Within was awesome and (dare I say it...) my favourite game of the whole Trilogy. It was a good find Habid, but I just hope this topic does not descend into another debate about which game was better.

I reckon Yannis Mallat and the Guys at Ubi deserve a huge pat on the back for creating three wonderful games though...