Yes, I saw that this morning... it's actually pretty interesting.
It's good to see a chess professional get an endorsement deal on something besides chess equipmentment (there was a Pepsi commercial with Kasparov, but that was a long time ago).
Sad but true. I keep the standings of current matches on a blackboard in my office, and I've lost count of how many times others have asked what the names are, and what those numbers mean...