Well, I saw the trailer at E3, I was instantly intrigued...I just have 2 big theories with this game.
1. I notice a lot of people claiming this reminds them of Cloverfield. Well, if you are a nerd like me, you might have been a part of their MASSIVE viral advertising (Which I believe this is where the game is headed). I believe that game will spark a lot of interest and they will scatter random little clues throughout the internet. People will find tiny pieces of the puzzle around the internet and everyone will try to piece them all together. It was actually tons of fun trying to pick apart different websites trying to find Cloverfield clues, hopefully they will have that for I Am Alive. This started when I noticed that one website on the Billboard in the trailer, maybe more clues are on the way?
2. My second theory is that this game will be a First Person Shooter. Wikipedia says the game will be released for PC, Xbox 360, and Playstation 3. Those 3 platforms are almost always FPS when they are all together. I normally wouldn't suspect it if it was only 360 and PS3, because Wii is usually always out of the question for these types of games. But Considering the PC instantly jumped on board, it leads me to believe it is an FPS
I think I'd prefer third-person view, simply to better observe the unique enviroment we get to see. =D You know, makes it easy to pay attention to detail.