UBI and COD Marketing

[Furby_1000_]

Anyone else really dissapointed with the UBI marketing so far?
I can hardly face looking at the front page of the website, who ever is in charge of the that needs to read up on the Battle of Britain.
A Defiant being chased low level over the sea by some JU88s?
Trailers having Vbs and G6s
Collectors edition withdrawn all over the place, release dates changed.


somebody needs to get a grip of this.

[blairgowrie]

Be patient mate. It will all fall into place shortly........... I hope!

[M_Gunz]

Somebody needs to get a grip for real. Like the people who panic over what they think might happen.

You will be able to get what there will be. You should be happy to get anything at all.

[Jaws2002]

Originally posted by Furby_1000_:
Anyone else really dissapointed with the UBI marketing so far?



What marketing? http://forums.ubi.com/images/smilies/34.gif

[RSS-Martin]

Originally posted by Jaws2002:
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by Furby_1000_:
Anyone else really dissapointed with the UBI marketing so far?



What marketing? http://forums.ubi.com/images/smilies/34.gif </div></BLOCKQUOTE>
now now just because the Atlantic is wide and these fellows want to have some fun the world in not going to go under! http://forums.ubi.com/images/smilies/59.gif
http://weltkrieg2.de/Waffen/Kriegsschiffe/UBoote/deutsche/images-Typ-VII/TypVIIC-U565-px800.jpg

[ytareh]

Its a disgrace!Just got this from the Finnish supplier I managed to order collectors edition from...So they HAD my money and now are returning it to me !!!Im gonna try get it from amazon.de and after that I guess Cololectors Edition aint gonna happen .NOn UK European fans have been treated very badly...

"IL2 STURMOVIK CLIFFS OF DOVER Collectors Edition PC will not be released by Ubisoft.
The release changed to the normal version of the game.

We are very sorry about the new release information.
The few times we confirmed the products availability the suppliers told the collectors edition was coming according to Ubisoft's release lists."

[jamesdietz]

Having some slight touch with the advertising business I have to agree the release of this Sim ( a little like the release of Rise of Flight...) last minute name change,change of options ,etc. leaves me a little slack -jawed.Not only did they release Il-2 ,years ago so they have a track record ,but they've had years of developement for SoW ...ooops... sorry CoD...
Is this just cultural differences? Probably,sorry to say...Will I still be first in line to get a copy inspite of all?You Betcha!

[Black_Ops7]

I hear that the special edition is canceled in a few webshops....

Great work Ubifail.
http://forum.1cpublishing.eu/showthread.php?t=18971

I have send emails to 4 shops and called 2.
Non of them can get their hands on the boxed version (normal and special edition)

1 trailer.
Only few pics on Friday by the dev not even by Ubi.
Its March and still the internet is NOT flooded with info.
I would say Fire the marketing guy(s).
Very very very bad job of Ubi

http://worldofweirdthings.com/wp-content/uploads/2009/10/mob_440.jpg

[Ba5tard5word]

I guess they ran out of scarves.

[Vern10]

Does anyone from ubi even look in on this forum?

Seems u can say anything ****ging off the company and no response.

[blairgowrie]

I am still hopeful that UBI will rise to the challenge but it doesn't look promising. The Moderators have actively tried to get accurate distribution information without success.

[Ba5tard5word]

Originally posted by Vern10:
Does anyone from ubi even look in on this forum?

Seems u can say anything ****ging off the company and no response.

Doesn't seem like it...even some of the mods here talk trash about Ubi. This has always seemed like an Ubi-sanctioned site that Ubi set up for people to come and use. Any work that has been done here like informational material has been provided and worked up by the users and mods here. Ms Kleaneasy has some sort of employment relationship with them though I'm not sure if Ubi or "Eve" (who are supposed to "run" this place) are her boss. Ms K sometimes gives us some info from Ubi but pretty rarely.

But 1C created the game, and they have their own forum--the people actually making the game like Oleg and Ilya sometimes post info there. It seems to have recently gotten a reputation for whining and people getting banned easily though. Ubi is only in charge of publishing and distributing and selling the game. And really we should be getting frequent information updates directly from them about the release. What we've gotten has been pretty sparse and often didn't make much sense, especially the stuff about DRM.

[gonk66]

Business must be too good for this company... and they must feel like down sizing...good luck

[WTE_Galway]

Originally posted by gonk66:
Business must be too good for this company... and they must feel like down sizing...good luck

UBI made a substantial loss last year. Usually when a company loses money the accountants take over bringing in cutbacks which ironically normally leads to even bigger losses.

Oddly UBI apparently lose money on Digital titles but seem to be pushing them regardless:

http://www.siliconera.com/2011...ts-profits-says-ceo/ (http://www.siliconera.com/2011/02/14/digital-games-weighing-down-ubisofts-profits-says-ceo/)

Most of my flightsim friends rely on the news releases from various flightsim sites for info of what is coming up and at present the big awaited title advertised on Australian flightsim sites is not CoD it is this one:

http://www.pcaviator.com.au/store/images/P/box-29.gif

Same price as IL2 and all it contains is some (admittedly very nice) aircraft for FSX.


UBI seem to assume the game will be a flop and are already cutting there losses before it even goes on sale.

[gonk66]

Originally posted by WTE_Galway:


UBI made a substantial loss last year. Usually when a company loses money the accountants take over bringing in cutbacks which ironically normally leads to even bigger losses.

Most of my flightsim friends rely on the news releases from various flightsim sites for info of what is coming up and at present the big awaited title advertised on Australian flightsim sites is not CoD it is this one:


UBI seem to assume the game will be a flop and are already cutting there losses before it even goes on sale.

+1....

They have lost 2 sales for the collectors edition... and NO... I will not be replacing these with software versions... if that is what the Bean Counters are thinking..

I was going to get One software version and 2 boxed CE... One for me and one as a present. Now I am only going to get the software version only.. Unless they were losing money on the CE sales ... that is a backwards step with the maths I did at school.

[TheGrunch]

Originally posted by M_Gunz:
Somebody needs to get a grip for real. Like the people who panic over what they think might happen.
Hmmm, yeah, but this is important, Gunz. If Ubi screws up the marketing of CoD it won't sell as well, and that's not just a short-term worry, that something that could have a long-term effect on Maddox Games and the future development of the sim. If it wasn't for gaming sites like SimHQ and PC magazines actively searching for information about it, no one who hasn't played Il-2 and then gone onto an Il-2 forum looking for more would have even heard of CoD. And if they're going to go for a digital-download only release in a lot of countries that just means that not many people will buy in those countries.

[Chivas]

There is absolutely no rush to marketing until after the sim goes gold. If the release candidate shows compelling videos then all the mashing of teeth of the marketing situation over the last 5 years will be totally forgotten.

[Ba5tard5word]

Holding the game hostage until we buy enough copies is stupid.

[AUS_Wolf_Rider]

http://4.bp.blogspot.com/_Pgvl4GC_Jhc/Sm2tNU3zOFI/AAAAAAAAAZA/QhEyTCaDeh0/s320/lynch+mob.jpg

[InFireBaptize]

I will only buy a DVD version of the game, just like books, i never buy e-books.

So i will wait for the DVD version of the game, if it doesn't become available in North America then i will order from overseas but only when the price drops.

[Feathered_IV]

Maddox should have tried to pair up with 777 Studios instead. At least they would have given it their all.

[ploughman]

I'll judge their marketing if and when I see it. http://forums.ubi.com/images/smilies/16x16_smiley-sad.gif

So far nobody in the UK, outside the Ubi site and Game, seem aware that CloD's coming out in a matter of weeks. OM, Luthier, 1C and Sukhoi.ru are currently the only real source of info on the sim and both OM and Luthier have clammed up in the last three weeks; outside of the weekly updates.

Really though, I just want the sim on my hard drive.

[M_Gunz]

Originally posted by Ba5tard5word:
Holding the game hostage until we buy enough copies is stupid.

Going gold is about number of disks made for distro or at least it was with RB3D that went gold right on or before the sale date.

UBI has not been good about this product but then I've bought other UBI games and the experience has been poor to bad. IL2 series has been the best of the lot so far, Silent Hunter the worst, two other series I've totally quit on. UBI is bad to very bad about hanging on to customers, they are like a restaurant that only hires rude waiters... are they based in Paris?

[M_Gunz]

I can tell what sold me on IL2 in the first place and it wasn't marketing or hype. It was the demo available in 2001.

[Chivas]

I've never seen a big marketing campaign for combat flight sims. They are advertised with interviews in gaming magazines, and internet sites. However I did once see a television advertisement for CFS3 that only Microsoft could afford to do. Thats just the way it is in niche sim marketing.

You are seeing and will see more gaming magazines and internet site advertising the product as the sim goes gold.

[InFireBaptize]

Originally posted by M_Gunz:
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by Ba5tard5word:
Holding the game hostage until we buy enough copies is stupid.

Going gold is about number of disks made for distro or at least it was with RB3D that went gold right on or before the sale date.

UBI has not been good about this product but then I've bought other UBI games and the experience has been poor to bad. IL2 series has been the best of the lot so far, Silent Hunter the worst, two other series I've totally quit on. UBI is bad to very bad about hanging on to customers, they are like a restaurant that only hires rude waiters... are they based in Paris? </div></BLOCKQUOTE>

Ubisoft Divertissements Inc.
Ubisoft Canada Inc.
5505, St-Laurent blvd, suite 5000
Montreal, Quebec
H2T 1S6

and the DVD version of this game is not even available in Canada!! laughable!

[Rapid61]

pull up a chair and continue with 1946 cos this clod just aint gonna happen...........hope im proved wrong but at this time i feel weve all been given false hope, sorry..........

[TheGrunch]

Originally posted by M_Gunz:
I can tell what sold me on IL2 in the first place and it wasn't marketing or hype. It was the demo available in 2001.
Yeah, that's true enough. How did you get the demo? I think I got it in a magazine. I remember when my friends and I used to buy magazines for the demo discs, I very rarely do that nowadays.

[M_Gunz]

Originally posted by InFireBaptize:
and the DVD version of this game is not even available in Canada!! laughable!

Amazon.com international shipping. (http://www.amazon.com/gp/help/customer/display.html/ref=hp_rel_topic?ie=UTF8&nodeId=596184)

Amazon.com shippling to Canada (http://www.amazon.com/gp/help/customer/display.html/ref=hp_rel_topic?ie=UTF8&nodeId=596192)

You can always try. When I bought IL2:1946 it was through England when the US release was not until later.

[M_Gunz]

Originally posted by TheGrunch:
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by M_Gunz:
I can tell what sold me on IL2 in the first place and it wasn't marketing or hype. It was the demo available in 2001.
Yeah, that's true enough. How did you get the demo? I think I got it in a magazine. I remember when my friends and I used to buy magazines for the demo discs, I very rarely do that nowadays. </div></BLOCKQUOTE>

I don't remember just where. Might have been SimHQ or even File Front. WWShadow found me back online and hooked me up.

[TheGrunch]

Ouch, don't think I'd have dared download an 150MB demo on my parents' internet connection back in 2001. http://forums.ubi.com/groupee_common/emoticons/icon_razz.gif Now we download patches ten times the size of that.

[InFireBaptize]

Originally posted by M_Gunz:
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by InFireBaptize:
and the DVD version of this game is not even available in Canada!! laughable!

Amazon.com international shipping. (http://www.amazon.com/gp/help/customer/display.html/ref=hp_rel_topic?ie=UTF8&nodeId=596184)

Amazon.com shippling to Canada (http://www.amazon.com/gp/help/customer/display.html/ref=hp_rel_topic?ie=UTF8&nodeId=596192)

You can always try. When I bought IL2:1946 it was through England when the US release was not until later. </div></BLOCKQUOTE>

Order Summary
Items:
$49.99
Shipping & Handling:
$8.98
--------------------------------------------------------------------------------
Total Before Tax:
$58.97
Estimated Tax To Be Collected:
$0.00
Import Fees Deposit
$6.00
--------------------------------------------------------------------------------
Order Total: $64.97

Import fees deposit!! f* them.

[M_Gunz]

But you _can_ get it and that price is $US. I remember when $1 was more than 2 Canadian but isn't the Loonie worth more now?
And deposit -- doesn't that mean if there is no import tax (collected at your end) that you would get that back?

[jamesdietz]

Now if this would have been marketed by an American Firm:
http://i34.photobucket.com/albums/d116/jamesdietz/COD.jpg
( This is a parody,only a parody if this ad was real ,Ciffs of Dover would have been released in two weeks!)

[ms-kleaneasy]

Originally posted by Vern10:
Does anyone from ubi even look in on this forum?

Seems u can say anything ****ging off the company and no response.

I work for Ubi and this is one of my forums, but my job isn’t to stop you voicing your opinion when it’s negative. My role is to try and get you answers and when I can’t do that to ensure the heads that be know how you all feel and why.


Originally posted by Ba5tard5word:
Doesn't seem like it...even some of the mods here talk trash about Ubi. This has always seemed like an Ubi-sanctioned site that Ubi set up for people to come and use. Any work that has been done here like informational material has been provided and worked up by the users and mods here.

As I said above my role means I’m the link between you guys and Ubi, a major part of that is ensuring they know how you all feel. So it’s important you are all free to be honest (within the rules of course) because if you’re not honest my feedback isn’t accurate.


Originally posted by Ba5tard5word:
Ms Kleaneasy has some sort of employment relationship with them though I'm not sure if Ubi or "Eve" (who are supposed to "run" this place) are her boss. Ms K sometimes gives us some info from Ubi but pretty rarely.

I work for Ubi http://forums.ubi.com/images/smilies/25.gif

Social Strata (they changed their name) are responsible for the forums software, we (Ubi) are responsible for you guys ‘running the place’

From what I’ve seen in the past info did very much come from IC only but this is something I’m trying to change, hopefully over time you’ll notice a difference although as IC are very active in their own community (a good thing) I doubt we’ll ever compete entirely with them


Originally posted by Ba5tard5word:
What we've gotten has been pretty sparse and often didn't make much sense, especially the stuff about DRM.

Hopefully yesterday’s info on the DRM has resolved this but any outstanding questions please do post them in the sticky DRM thread and I’ll try to get the answers http://forums.ubi.com/groupee_common/emoticons/icon_smile.gif


Originally posted by InFireBaptize:
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by M_Gunz:
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by Ba5tard5word:
Holding the game hostage until we buy enough copies is stupid.

Going gold is about number of disks made for distro or at least it was with RB3D that went gold right on or before the sale date.

UBI has not been good about this product but then I've bought other UBI games and the experience has been poor to bad. IL2 series has been the best of the lot so far, Silent Hunter the worst, two other series I've totally quit on. UBI is bad to very bad about hanging on to customers, they are like a restaurant that only hires rude waiters... are they based in Paris? </div></BLOCKQUOTE>

Ubisoft Divertissements Inc.
Ubisoft Canada Inc.
5505, St-Laurent blvd, suite 5000
Montreal, Quebec
H2T 1S6

and the DVD version of this game is not even available in Canada!! laughable! </div></BLOCKQUOTE>

There are locations around the world but Head Office is in Paris http://forums.ubi.com/images/smilies/25.gif

[DD_crash]

Just one quick question, do the people responsible for the marketing of Cliffs think that they are doing a good job? (especially with the distribution of hard copy of the game)

[M_Gunz]

okay, a bit of poor humor:

http://forums.ubi.com/images/smilies/16x16_smiley-very-happy.gif Finally! A Real Waiter! Gar-kon! I'll have a cheeseburger! http://forums.ubi.com/images/smilies/16x16_smiley-tongue.gif

[ms-kleaneasy]

Originally posted by DD_crash:
Just one quick question, do the people responsible for the marketing of Cliffs think that they are doing a good job? (especially with the distribution of hard copy of the game)

I honestly couldnt answer that as I don't work with the people who make those decisions. All I do know (as a result of asking) is the decision was based on demand in each region, I suspect based on past titles

[DD_crash]

Thanks for the reply. I hope that Ubi get their act together as it looks like the concerns over Ubi being the distributor are being realized http://forums.ubi.com/groupee_common/emoticons/icon_frown.gif

[Cowboy10uk]

Ok 17 Days to go, and still nowhere else to preorder the Uk collectors edition from apart from Ubishop themselves. Most other online retailers havnt heard of the sim, Overseas orders for collectors edition are being cancelled, Lots and Lots of peed off Customers.

Damn Ubisoft, You guys are on the ball again.
ok I dont work in marketing, but some may say, you are leaving this a tad too late.

Youve already managed to kill the Sub sim genre, with your diabolical handling of Silent Hunter 5.

Why do you seem intent on doing the same to our fav flight sim.

There are other gamers out there apart from console gamers you know.

At least we can be certain of 3 things in life.

1. Taxes.
2. Death
3. Ubisoft not giving a damn about their pc customers.

[WTE_Ibis]

Now I'll add the words untrained in front of monkeys.
--------------------
Worse still think of the financial damage being done to Oleg and team, the handling of this launch is abominable. A troupe of monkeys could have done better so far.

Oleg should have arranged the download himself or used a company like Steam.
Ubi's killing sales of COD.
It's a shocker.

Oops, looks as though Steam may be used.

http://il-2-sturmovik.ubi.com/...vers/blog/uk/?p=1162 (http://il-2-sturmovik.ubi.com/cliffs-of-dovers/blog/uk/?p=1162)



.

[WTE_Galway]

Originally posted by jamesdietz:
Now if this would have been marketed by an American Firm:
http://i34.photobucket.com/albums/d116/jamesdietz/COD.jpg
( This is a parody,only a parody if this ad was real ,Ciffs of Dover would have been released in two weeks!)


You forget to add "join the small select band of US fliers that single handedly saved Britain in its darkest hour" http://forums.ubi.com/groupee_common/emoticons/icon_biggrin.gif

[RSS-Martin]

Originally posted by WTE_Galway:
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by jamesdietz:
Now if this would have been marketed by an American Firm:
http://i34.photobucket.com/albums/d116/jamesdietz/COD.jpg
( This is a parody,only a parody if this ad was real ,Ciffs of Dover would have been released in two weeks!)


You forget to add "join the small select band of US fliers that single handedly saved Britain in its darkest hour" http://forums.ubi.com/groupee_common/emoticons/icon_biggrin.gif </div></BLOCKQUOTE>

You could add "Has been specially developed for Steam fan bois, as most others have already bailed out before even taking off" http://forums.ubi.com/images/smilies/59.gif

[Ba5tard5word]

Originally posted by jamesdietz:
Now if this would have been marketed by an American Firm:
http://i34.photobucket.com/albums/d116/jamesdietz/COD.jpg
( This is a parody,only a parody if this ad was real ,Ciffs of Dover would have been released in two weeks!)


Hmm looks good but maybe we can airbrush out that Brit plane and photoshop in a Mustang???

[TheGrunch]

You forgot the stars and stripes background! Also, there is only ONE explosion on there.

[RSS-Martin]

Looks like they changed the cover again:
http://ecx.images-amazon.com/images/I/91ukBNQwwPL._AA1500_.jpg

[Feathered_IV]

Honestly! If you had an expert committee with an unlimited budget, who's sole object was to stuff up every aspect of Cliffs of Dover release and screw Oleg Maddox into the ground, you couldn't do it better than ubisoft are doing right now.

What is with the Fw-190 on the cover? What next, a Lockheed Lodestar executing a barrel roll and shooting off a load of rockets? I wouldn't be that surprised if they refuse to release the game until it has a zombie-survival mode. http://forums.ubi.com/images/smilies/51.gif

[JG52Uther]

UBI are marketing CoD? Is there an award for 'worst marketing campaign ever' ?
Where do we vote for the winner?

[PB0_shadow]

It's not a FW.
The image is obviously taken from the leake cover we had before, showing a 109.
The filter applied gives a wrong impression

[RSS-Martin]

That picture is from the German Amazon web site.
So seems half ways official as before hand a week or two ago they had a differant picture there

[PB0_shadow]

It's the official one

[TheGrunch]

Originally posted by PB0_shadow:
It's the official one
Oh...oh dear.

[Erkki_M]

At least it doesn't have the silly crown <STRIKE>over</STRIKE> above the word "of" any more.

Oh dear.

[TheGrunch]

It looks like it was made by a 12-year old who's just torrented Photoshop. http://forums.ubi.com/images/smilies/34.gif

[K_Freddie]

Originally posted by PB0_shadow:
It's not a FW.
The image is obviously taken from the leake cover we had before, showing a 109.
The filter applied gives a wrong impression
Filter or no filter.. it's not a 109 or a FW, it's a hybrid http://forums.ubi.com/images/smilies/16x16_smiley-very-happy.gif Even the spit looks kak, so it's probably extracts of pics from that era...OR.. UBI marketing knowledge is going for a ball of sh.1.t (what am I saying..!! it's already that http://forums.ubi.com/groupee_common/emoticons/icon_biggrin.gif )

[TheGrunch]

Hey, at least the Spitfire has a spinner now, Freddie! http://forums.ubi.com/images/smilies/16x16_smiley-very-happy.gif

[Mr_Zooly]

I want a job at ubi as I have no qualifications in marketing whatsoever but I could do a better job than this crap they are serving up....hell Stevie Wonder could do a better job!

[TheGrunch]

Originally posted by Mr_Zooly:
I want a job at ubi as I have no qualifications in marketing whatsoever but I could do a better job than this crap they are serving up....hell Stevie Wonder could do a better job!
I would also like to apply for this £20k+ salaried professional procrastinator/moron position. I have 20+ years' experience in both of these fields!

[JG52Uther]

Originally posted by TheGrunch:
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by Mr_Zooly:
I want a job at ubi as I have no qualifications in marketing whatsoever but I could do a better job than this crap they are serving up....hell Stevie Wonder could do a better job!
I would also like to apply for this £20k+ salaried professional procrastinator/moron position. I have 20+ years' experience in both of these fields! </div></BLOCKQUOTE>
http://forums.ubi.com/images/smilies/16x16_smiley-very-happy.gif http://forums.ubi.com/images/smilies/11.gif

[K_Freddie]

Maybe I can apply for CEO, UBI...

CV
First Name - Richard
Surname - Head
Qualifications - Pardonnn..?

http://forums.ubi.com/images/smilies/11.gif

[ROXunreal]

Why the hell do publishers call so many shots anyway. The game developers have busted their asses for 5-6 years to make what will probably become a once in a decade masterpiece, and then the publisher, who prints the damn CD-s and boxes, gets to decide things like the cover, title, DRM, marketing techniques (or lack thereof in this case) and a bunchload of other important stuff.

Yea I get it, Ubi have the money that 1C doesn't for these things, still, they're calling way too many shots when you think about the fact that the percent of work and sophistication that went into developing the game as compared to the publishing business is probably something like 97% to 3%. I know I'm probably too idealistic but in this case not only should the publisher not be the one to make these decisions, they should be humbled to be able to publish this game (or any other good game into which a lot of work went), listen to anything the developers have in mind concerning their game and its publishing, and obey.

I'm one with an extreme aversion to downloading games off Steam and other such services, especially for the same price as the game CD costs, I want the physical CD, box, and anything else, but I swear I would rather pay and download an unpublished game from the developer website than buy a game published on a CD that has been hijacked from its own developers by an inefficient money grabbing company.

[Rjel]

Good Lord. If Oleg isn't mortified, he should be. I agree, a five year old with a box of Crayolas could do a better job of box art. And he wouldn't have to use all his colors either. http://forums.ubi.com/images/smilies/16x16_smiley-sad.gif

[TheGrunch]

Pretty similar to the record industry to be honest, Rox.

[TheGrunch]

Remember on page 3? Remember how you thought that poster was a joke?

Well let's have a look at another example of Ubi's marketing.

EU box-cover:
http://i.imgur.com/YotR1.jpg

US box-cover:
http://i.imgur.com/A4vqV.jpg

Same cartoony RTS game!

[JG53Frankyboy]

ouch,an uninformed US costumers might be dissapointed.
the european cover fits the sense of the game much better http://forums.ubi.com/groupee_common/emoticons/icon_biggrin.gif

[TheGrunch]

Yeah, I'm keeping my eye out for the box-art if the game gets a US boxed release at some point, should be entertaining. http://forums.ubi.com/groupee_common/emoticons/icon_smile.gif

[RSS-Martin]

Well if Ubi is going for that ugly cover, guess
I will paste my own creation onto the box:
http://i107.photobucket.com/albums/m290/RSS-Martin/CoD-Titelbild.jpg

[ROXunreal]

To be fair a picture like that, showing actual flight in its beauty, would actually fit this game much better. (with a much smaller and better placed title :P )

And the settlers US cover thing really made me feel ashamed for even looking at it http://forums.ubi.com/images/smilies/16x16_smiley-very-happy.gif

[ROXunreal]

doublepost, delete please (I thoguht I can delete my own posts here but now I can't find the option)

[jamesdietz]

Seriously ( and because I am just plain curious...) we are all in agreement here that UBI is doing well not that good a job in marketing even to the choir( us: already Il-2 addicts!)My question is do other PC game makers do all that much better a job? I'm sure a few probably do like Halo & Medal of Honor etc.right? I wonder if the majority of other titles fall short ...I am curious I don't pick up gaming magazines all that much or on other gaming sites to see the difference between them preparing the way for a new title, & UBI and the expected ( we think) Cliffs of Dover...

[WTE_Galway]

Originally posted by ROXunreal:
Why the hell do publishers call so many shots anyway. The game developers have busted their asses for 5-6 years to make what will probably become a once in a decade masterpiece, and then the publisher, who prints the damn CD-s and boxes, gets to decide things like the cover, title, DRM, marketing techniques (or lack thereof in this case) and a bunchload of other important stuff.

Yea I get it, Ubi have the money that 1C doesn't for these things, still, they're calling way too many shots when you think about the fact that the percent of work and sophistication that went into developing the game as compared to the publishing business is probably something like 97% to 3%. I know I'm probably too idealistic but in this case not only should the publisher not be the one to make these decisions, they should be humbled to be able to publish this game (or any other good game into which a lot of work went), listen to anything the developers have in mind concerning their game and its publishing, and obey.

I'm one with an extreme aversion to downloading games off Steam and other such services, especially for the same price as the game CD costs, I want the physical CD, box, and anything else, but I swear I would rather pay and download an unpublished game from the developer website than buy a game published on a CD that has been hijacked from its own developers by an inefficient money grabbing company.

If you look at book publishing, the movie, television and music industries you find the same problem. Snotty nosed marketing whizz kids and penny pinching bean counters playing havoc with other people work.

[Feathered_IV]

Originally posted by RSS-Martin:
Well if Ubi is going for that ugly cover, guess
I will paste my own creation onto the box:

My thoughts too. I've the following picture in mind for when I back up my Steam copy

http://i221.photobucket.com/albums/dd119/Feathered_IV/ProposedArt-WiekLuijken.jpg

[carguy_]

http://forums.ubi.com/images/smilies/blink.gif http://forums.ubi.com/groupee_common/emoticons/icon_eek.gif EXCELLENT covers.

http://forums.ubi.com/images/smilies/59.gif