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MKCC14
02-19-2008, 10:16 AM
Toshiba is pulling out (http://news.teamxbox.com/xbox/15742/HD-DVD-is-Officially-Dead/)

What do they do now with Xbox 360? I never had HD in the first place...well only on my new PC which I recently got.

Full Article:

"Toshiba announced today it is pulling out of the HD DVD business, surrendering the high-definition video market to Sony Corp.'s Blu-ray Disc.

Toshiba Announces Discontinuation of HD DVD Businesses

Company Remains Focused on Championing Consumer Access to High Definition Content

TOKYO--(BUSINESS WIRE)-- Tuesday February 19 - Toshiba Corporation today announced that it has undertaken a thorough review of its overall strategy for HD DVD and has decided it will no longer develop, manufacture and market HD DVD players and recorders. This decision has been made following recent major changes in the market. Toshiba will continue, however, to provide full product support and after-sales service for all owners of Toshiba HD DVD products.

HD DVD was developed to offer consumers access at an affordable price to high-quality, high definition content and prepare them for the digital convergence of tomorrow where the fusion of consumer electronics and IT will continue to progress.

"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said Atsutoshi Nishida, President and CEO of Toshiba Corporation. "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."

Toshiba will continue to lead innovation, in a wide range of technologies that will drive mass market access to high definition content. These include high capacity NAND flash memory, small form factor hard disk drives, next generation CPUs, visual processing, and wireless and encryption technologies. The company expects to make forthcoming announcements around strategic progress in these convergence technologies.

Toshiba will begin to reduce shipments of HD DVD players and recorders to retail channels, aiming for cessation of these businesses by the end of March 2008. Toshiba also plans to end volume production of HD DVD disk drives for such applications as PCs and games in the same timeframe, yet will continue to make efforts to meet customer requirements. The company will continue to assess the position of notebook PCs with integrated HD DVD drives within the overall PC business relative to future market demand.

This decision will not impact on Toshiba's commitment to standard DVD, and the company will continue to market conventional DVD players and recorders. Toshiba intends to continue to contribute to the development of the DVD industry, as a member of the DVD Forum, an international organization with some 200 member companies, committed to the discussion and defining of optimum optical disc formats for the consumer and the related industries.

Toshiba also intends to maintain collaborative relations with the companies who joined with Toshiba in working to build up the HD DVD market, including Universal Studios, Paramount Pictures, and DreamWorks Animation and major Japanese and European content providers on the entertainment side, as well as leaders in the IT industry, including Microsoft, Intel, and HP. Toshiba will study possible collaboration with these companies for future business opportunities, utilizing the many assets generated through the development of HD DVD."

Jackie Fiest
02-19-2008, 10:43 AM
Yes I heard about that. I'm wondering if another company will jump in in place of Toshiba...?

thejackel21
02-19-2008, 11:07 AM
jackie not going to happen.

over the last month walmart and best buy made announcements to: 1) stop selling HD players (only dual format blueray/hd player will still be sold), 2) stop purchasing HD dvd as of feb 26th and 3) sell out remaining stocks at unbelievable prices. currently dropping some hd dvds prices from $25/30 to $3-12.

MeloniesHomeboy
02-19-2008, 11:12 AM
Finally, no more wondering what to buy, theres also been rumors of a Blu Ray addon for the 360, seems cool.

Jackie Fiest
02-19-2008, 11:23 AM
Does this mean Im going to have to buy a PS3 now?

MKCC14
02-19-2008, 11:28 AM
Im thinking a whole new Xbox 360 will be made with Blu-Ray.

DrCactus
02-19-2008, 11:47 AM
Obviously those who are thinking a blu-ray add on to Xbox360 aren't completely aware of where blu-ray comes from.

There will be no chance that blu-ray will be seen on Xbox360.

Blu-ray is Sony's format. PS3 has blu-ray included because it's part of Sony's install base strategy for Blu-ray. A PS3 is currently the cheapest blu-ray player available. Sony is in direct competition with Microsoft and their Xbox360 system. Making a deal with Microsoft to include Blu-ray would be counter productive for Sony, and completely eliminate any edge Sony has with the outcome of this format war.

Sony's Blu-ray appearing in Microsofts Xbox360 is as likely as Zelda appearing on Sony. Not gonna happen. However, this development will be interesting for the future use of formats for consoles.

Woosy
02-19-2008, 12:03 PM
Blu-ray will be the standard now for many years to come like VHS was and DVD, it would be very ignorant for Microsoft not to jump on board. All we're talking about is a format to read and write data, and it has no exclusivity to certain products/platforms or console like DVD. You watch Toshiba will now focus on Blu-ray players, they already have some hybrid players made by them so they will most likely support that standard now, just like how Sony had to support VHS when betamax lost. I wouldn't rule seeing Blu-ray on Microsoft, there isn't anything Sony could do to stop it either.

Jackie Fiest
02-19-2008, 12:29 PM
Well there was a 50/50 chance that this was gonna happen, but I didn't think it would.

To a certain extent, Betamax was better than VHS, but it still flopped. The success of these these types of media usually don't matter on the superiority of the technology, but the publics willingness to replace their current technology. VHS's victory over BetaMax showed that people aren't always ready to throw out their stuff for the best technology. They want to get the most life out of what they paid for. Considering how expensive Blu Ray players are, my guess would be that changing to Blu Ray is a bad idea. But it seems Wal-Mart and Toshiba have evidence to the contrary.

MeloniesHomeboy
02-19-2008, 12:32 PM
Originally posted by DrCactus:
Obviously those who are thinking a blu-ray add on to Xbox360 aren't completely aware of where blu-ray comes from.

There will be no chance that blu-ray will be seen on Xbox360.

Blu-ray is Sony's format. PS3 has blu-ray included because it's part of Sony's install base strategy for Blu-ray. A PS3 is currently the cheapest blu-ray player available. Sony is in direct competition with Microsoft and their Xbox360 system. Making a deal with Microsoft to include Blu-ray would be counter productive for Sony, and completely eliminate any edge Sony has with the outcome of this format war.

Sony's Blu-ray appearing in Microsofts Xbox360 is as likely as Zelda appearing on Sony. Not gonna happen. However, this development will be interesting for the future use of formats for consoles.

Not true actually.

http://dvd.ign.com/articles/844/844438p1.html

January 9, 2008 - In a recent conversation with Reuters, Microsoft's group marketing manager, Albert Penello, admitted that the company would consider an add-on Blu-ray drive for the Xbox 360 should the high-definition format win out. "It should be consumer choice," said Penello, "and if that's the way they vote, that's something we'll have to consider."

I mean after all, Blu Ray uses a key Microsoft developed codec. Its definitely not like zelda going to the ps3.


Originally posted by TFS_Jackie:
Well there was a 50/50 chance that this was gonna happen, but I didn't think it would.

To a certain extent, Betamax was better than VHS, but it still flopped. The success of these these types of media usually don't matter on the superiority of the technology, but the publics willingness to replace their current technology. VHS's victory over BetaMax showed that people aren't always ready to throw out their stuff for the best technology. They want to get the most life out of what they paid for. Considering how expensive Blu Ray players are, my guess would be that changing to Blu Ray is a bad idea. But it seems Wal-Mart and Toshiba have evidence to the contrary.

Heres the key, Blu Ray movies are cheaper.

Jackie Fiest
02-19-2008, 12:43 PM
Originally posted by MeloniesHomeboy:
Heres the key, Blu Ray movies are cheaper.

That may be, but what good is a $5 Blu Ray movie if someone can't afford a $700 Blu Ray player? Hopefully, the recent announcements will drive down the cost of the players.

MadamTampini
02-19-2008, 01:11 PM
I don't watch movies so I don't need to worry http://forums.ubi.com/images/smilies/16x16_smiley-very-happy.gif

quillan
02-19-2008, 01:34 PM
There will be a Blu-Ray drive add-on for the 360 at some point. Sony will license the right to make the drive to other drive manufacturers, and Microsoft will purchase the drives from them if need be. There are already Blu-Ray drives for computers, if you're willing to spend the money on them. A quick search of Newegg turns up a $220 Blu-Ray DVD-ROM drive and a $430 Blu-Ray DVD burner.

VTAssault
02-19-2008, 02:42 PM
Now is a good time to go out and buy a cheap HD-DVD player and some HD movies.

It may be obsolete, but you can still use it for whats currently out.

I think after this Sony is going to work really hard to drop the price of Blu-ray players, otherwise they are gonna drop the ball again because no one will go out and buy a player.

They recently figured out how to cut the manufacturing cost of the PS3 by a hundred bucks or so... lets hope they do the same for the BR.

halo_99
02-19-2008, 03:39 PM
HD DVD was the most useless peice of technology I've seen in a long time.

VTAssault
02-19-2008, 04:32 PM
Amazon's List of HD-DVD movies. (http://www.amazon.com/List-of-HD-DVD-movies/lm/R2BO3EC8P5NRD7)


All those movies are going to be freaking cheap now, and some of them aren't that bad.

Blazing Saddles is a classic Mel Brooks movie, The Fugitive, Full Metal Jacket. Tis but a small sampling of the library, but for $5 a pop for an obsolete format....

ThePheonix1030
02-19-2008, 05:07 PM
Hooray for blu ray! http://forums.ubi.com/images/smilies/touche.gif

WhiteKnight77
02-19-2008, 05:16 PM
I think the big killer of the HD DVD format is the fact that you could play any movie from anywhere in the player while Blu-Ray is regionalized just like regular DVDs are. Shame as I have an HD DVD player, from Toshiba no less. Only paid $100 for it.

ROLNIK
02-19-2008, 06:33 PM
HD DVD Is Officially Dead
It was obvious from the beginning

thejackel21
02-19-2008, 08:53 PM
Originally posted by DrCactus:
Obviously those who are thinking a blu-ray add on to Xbox360 aren't completely aware of where blu-ray comes from.

There will be no chance that blu-ray will be seen on Xbox360.

Blu-ray is Sony's format. PS3 has blu-ray included because it's part of Sony's install base strategy for Blu-ray. A PS3 is currently the cheapest blu-ray player available. Sony is in direct competition with Microsoft and their Xbox360 system. Making a deal with Microsoft to include Blu-ray would be counter productive for Sony, and completely eliminate any edge Sony has with the outcome of this format war.

Sony's Blu-ray appearing in Microsofts Xbox360 is as likely as Zelda appearing on Sony. Not gonna happen. However, this development will be interesting for the future use of formats for consoles.

It has nothing to do with edge. Sony is not after all 3D0 or sega. In the end Sony is about business and keeping its shareholders happy. HD DVD's death couldn;t have come at a perfect time for them. 1. it was projected sony would lose the format war if they were to continue until this year's black friday. and 2 now they can dominate the dvd market once again. (sony was one of two companies to heavily invested in the original format of dvd everyone else was thinking Laser disk was the future; the other company was eventually bought out by sony and sold as **** to phillips).

Jackie Fiest
02-20-2008, 12:38 AM
Originally posted by WhiteKnight77:
I think the big killer of the HD DVD format is the fact that you could play any movie from anywhere in the player while Blu-Ray is regionalized just like regular DVDs are.

That seems like it would be more of a plus than a minus. Espically when it comes to trade and sales etc. How exactly is that bad?

thejackel21
02-20-2008, 06:18 AM
jackie it has to do with overseas people could get DVDs at cheaper prices. (eastern euro and asia - not counting bootlegs)

VickyTricky
02-20-2008, 10:34 AM
Originally posted by DrCactus:
Obviously those who are thinking a blu-ray add on to Xbox360 aren't completely aware of where blu-ray comes from.

There will be no chance that blu-ray will be seen on Xbox360.

Blu-ray is Sony's format. PS3 has blu-ray included because it's part of Sony's install base strategy for Blu-ray. A PS3 is currently the cheapest blu-ray player available. Sony is in direct competition with Microsoft and their Xbox360 system. Making a deal with Microsoft to include Blu-ray would be counter productive for Sony, and completely eliminate any edge Sony has with the outcome of this format war.

Sony's Blu-ray appearing in Microsofts Xbox360 is as likely as Zelda appearing on Sony. Not gonna happen. However, this development will be interesting for the future use of formats for consoles.

Thats not true, Blu-Ray is an open standard, which means Sony can't stop them.. here to quote...


February 19, 2008 - Now that the format war is over, with an official concession from Toshiba delivered earlier this week, the question becomes what comes next for manufacturers formerly amalgamated with HD-DVD? In an interview with TechRadar, Blu-Ray Association spokesman Frank Simonis stated that former HD-DVD rivals should join the Blu-Ray family.

"We have always said that Toshiba and Microsoft, and any other company is more than welcome to join the Blu-Ray Disc Association. We are an open organization, with an open disc standard," said Simonis. He later went on to say that Microsoft and Toshiba would be valuable additions to the Blu-Ray camp. Simonis refused to declare an official victory for Blu-Ray although the demise of HD-DVD was seemingly imminent after Toshiba's withdrawal. However, Simonis did express a level of empathy noting the difficulty Toshiba would face if it were to switch to Blu-Ray as one of HD-DVD's principle backers.

After Warner Bros.' crucial withdrawal of support for the HD-DVD format earlier this year, Microsoft representatives acknowledged a potential swapping of support for Blu-Ray. Simonis went on to comment on the prospect of Blu-Ray support in future Xbox systems.

"Microsoft could easily put Blu-Ray inside the Xbox," said Simonis. "From my understanding Microsoft did an early evaluation and the Xbox has a similar processor to the PS3 so it will be perfectly capable of decoding a Blu-Ray disc." While many believe that Blu-Ray support in both the PS3 and Xbox 360 would create an unsavory juxtaposition for Sony, Simonis maintains that Sony would have little choice in the matter.

"Sony has nothing to say on this. The BDA is an open organization and no one company is in charge of it. It's irrelevant whether Sony would be happy about Microsoft joining up, because it wouldn't have a say," said Simonis. Despite the resolution of the format war, some claim that the Blu-Ray format still faces several potential threats; namely digital downloads and streaming.

Simonis debunked these claims, stating that "When it comes to ownership of content, we've seen the research: people like to have a physical disc in their hand. With a real box and real case lining. Downloads don't offer people what they want." Simonis cited the current impracticality and exorbitant download times involved with digital downloads. "Downloading a 4.7GB movie is still an absolute pain for most people," said Simonis. "So what would it be to download a 50GB 1080p movie? It would take an extraordinary amount of time and people are just not ready for such things."

JohnsHomegirl
02-20-2008, 11:14 AM
Originally posted by ThePheonix1030:
Hooray for blu ray! http://forums.ubi.com/images/smilies/touche.gif

http://forums.ubi.com/images/smilies/16x16_smiley-wink.gif

MKCC14
02-20-2008, 11:46 AM
Originally posted by JohnsHomegirl:
<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Originally posted by ThePheonix1030:
Hooray for blu ray! http://forums.ubi.com/images/smilies/touche.gif

http://forums.ubi.com/images/smilies/16x16_smiley-wink.gif </div></BLOCKQUOTE>
Hooray for the 2 Sony fangirls of the forum. http://forums.ubi.com/images/smilies/shady.gif

JK http://forums.ubi.com/groupee_common/emoticons/icon_biggrin.gif

Jackie Fiest
02-20-2008, 02:26 PM
rotflol

As long as they are "repping" for female SC fans on PS3 it's all good.

JohnsHomegirl
02-20-2008, 03:58 PM
Fangirl? A little, yes. Granted, I still do love the 360... and the Wii http://forums.ubi.com/groupee_common/emoticons/icon_biggrin.gif

I just can't afford all three. http://forums.ubi.com/groupee_common/emoticons/icon_razz.gif

Not to mention, most SC forum members are 360 fanboys/girls, so it's nice to see some variety here and there. All we need now is a Wii fanboy/girl and we will be set. http://forums.ubi.com/images/smilies/16x16_smiley-very-happy.gif

savior2006
02-20-2008, 04:07 PM
What's the big deal between Blue Ray and HDTV? Bootleg videos all look the same. http://forums.ubi.com/images/smilies/16x16_smiley-very-happy.gif

WhiteKnight77
02-20-2008, 05:23 PM
It's not Blu-Ray and HDTV, it's Blu-Ray and HD DVD.

Jackie, TheJackel is right. Studios want to pocket all the money they could. They also want to control what you can and can't watch. There are some who may want to watch foreign movies that were not released here in the US and the studios can't get a piece of that pie. You are right though, unregionalizec DVDs would be a big plus.

One thing to remember too, Sony's DRM for Blu-Ray was cracked not long ago. Go figure.

silentassasin05
02-25-2008, 02:30 PM
Long time no see guys (and gals)

Although Sony was all for BR from the beginning, Microsoft never really endorsed HD-DVD. Sure they had the Player, but as the name suggests, it was an add-on. An after thought, something to compete with Sony over.

Im glad to see the "war" is finally over, tis a shame it lasted so long because of all the people that chose HD over BR. Atleast now, with the sole focus on BR as the "next gen" disk, it should bump down costs for the machines drastically and so making it more widely accessible.

It will be interesting to see what Sony do on the matter since they havent made any announcement at GDC on the issue.